A2J Tech Website Redesign

A2J Tech redesigned its website for improved accessibility and a modern rebranded look, reflecting their mission to build technology that enhances access to justice.

Client
A2J Tech

Timeline
NOV. 2023 - FEB 2024

Role
UI/UX Designer, UX Researcher

Team
Ritica Ramesh & Scout Batz

User Research

User research conducted in 2023 with the A2J Tech team revealed usability, accessibility, and outdated branding challenges.

  • It was of critical importance to enhance website accessibility to meet WCAG 2.1 compliance standards.

  • A clear call for A2J Tech to rebrand and adopt a more mature presence as a pioneer in justice technology solutions, inspired by its values of innovation, collaboration, and empathy.

  • Areas of the website that needed the most attention were content organization, communication about services, website accessibility, and a desire for UI that fosters trust, comprehension, and engagement among users.

Problem Statement

How can A2J Tech's website be redesigned to enhance accessibility, accurately reflect its innovative leadership in justice tech, and boost user engagement?

Brand Development

We placed priority on accessibility to ensure their brand is accessible to all users, including fonts, color contrasts, plain language, images, and navigation.

  • Our guiding principle during the rebranding process was to focus on the concept that the legal industry needs technology to better serve clients who deserve quality legal help, regardless of their circumstances.

A2J’s old color scheme only partially met contrast compliance

A2J’s new color scheme meets AAA contrast compliance

Design Iterations

Our designs drew inspiration from themes of collaboration and resilience, mirroring A2J Tech's dedication to social innovation and responsibility.

  • Mood boards displayed images representing teamwork, warm photos exemplifying the “Helping” action, and dark colors exemplifying the challenges.

  • We integrated user feedback into the redesign, preserving popular features like our mission statement, justice statistics, and areas needing enhancement like the consistency of our content layout and the clarity of our services.

  • We kept illustrations that drew from concepts like collaboration, empathy, passion, and justice.

Document Automation Page: Low to High Fidelity Mockups

A2J Tech’s Redesigned Website

Findings

Not only did this redesign aim to position A2J Tech as a leader in legal tech, but it also significantly enhanced their site's accessibility and improved their carbon footprint, making their site cleaner than 60% of all web pages globally.